Η επίδραση του συναισθήματος της ενοχής σε διαφημίσεις που καλούν σε εθελοντικές ενέργειες

Ηλιοπούλου, Ελισάβετ Μιχαήλ

info:eu-repo/semantics/masterThesis

Postgraduate Thesis / Μεταπτυχιακή Εργασία

αίσθημα ενοχής

guilt and volunteerism

ενοχή στη διαφήμιση

ενοχή και εθελοντισμός

guilt in ads

guilt emotion

Aristotle University of Thessaloniki

Aristotle University of Thessaloniki - ΙΚΕΕ

Postgraduate Theses

Greek

2016-05-10T07:40:09Z

2016

http://ikee.lib.auth.gr/record/282851

Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης, Διατμηματικό Πρόγραμμα Μεταπτυχιακών Σπουδών, Πληροφορική και Διοίκηση

http://creativecommons.org/licenses/by-sa/4.0 (for attached file), Aristotle University of Thessaloniki / Library and Information Centre

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info:eu-repo/semantics/openAccess