Tourism services marketing: problems and prospects for sustainable solutions.

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University of Macedonia   

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Tourism services marketing: problems and prospects for sustainable solutions.

Φραγκουδάκη, Αλεξάνδρα
Μυλωνάκης, Ιωάννης

Ioannis Mylonakis; Alexandra Fragoudaki
Περιλαμβάνει πίνακες και σχήματα.
1. Introduction to services marketing -- 2. Tools and theoritical models -- 3. General outlook of greek tourism -- 4. Problems and prospects -- 5. Proposals to a sustainable solution -- 6. Conclusions -- Bibliography.
Βιβλιογραφία: σ. 813-815.

Article
Text

Tourism
Marketing


English

2007
2014-12-04T20:20:08Z

http://dspace.lib.uom.gr/handle/2159/16682

Πανεπιστήμιο Μακεδονίας Οικονομικών και Κοινωνικών Επιστημών

Ελλάδα





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