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Comparative behavioural analysis of European olive oil consumers

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Comparative behavioural analysis of European olive oil consumers (EN)
Ματσατσινης Νικολαος (EL)
Γρηγορουδης Ευαγγελος (EL)
Baourakis, George (EN)
Grigoroudis Evangelos (EN)
Siskos, Yannis (EN)
Neguez F. (EN)
Matsatsinis Nikolaos (EN)
Πολυτεχνείο Κρήτης (EL)
Technical University of Crete (EN)
This study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined. (EN)
bookChapter
Data analysis (EN)
New products--Marketing (EN)
Agricultural marketing (EN)
Technical University of Crete
Institutional Repository Technical University of Crete
School of Mineral Resources Engineering - Conference Publications
English
1995
http://purl.tuc.gr/dl/dias/77B3F4EF-7DF8-40F1-A926-7855CB0DC24810.1007/978-94-017-0663-6_18 https://link.springer.com/chapter/10.1007%2F978-94-017-0663-6_18
Springer Verlag (EN)



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