A knowledge base for brand choice model selection

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Title

A knowledge base for brand choice model selection (EN)

Creator

Ματσατσινης Νικολαος (EL)

Maria N. More (EN)

Matsatsinis Nikolaos (EN)

Contributor

Πολυτεχνείο Κρήτης (EL)

Technical University of Crete (EN)

Description

This article introduces a Knowledge Base, which has been created in order to overcome the problem of choosing the right model of consumer choice. With the registration and classification of as many models of consumer choice as possible, a Knowledge Base was created, which gives marketers the opportunity to choose quickly and easily the appropriate model on each occasion, in proportion with consumer characteristics. (EN)

Type

conferenceItem

poster