Η επίδραση του συναισθήματος της ενοχής σε διαφημίσεις που καλούν σε εθελοντικές ενέργειες

Ηλιοπούλου, Ελισάβετ Μιχαήλ

info:eu-repo/semantics/masterThesis

Postgraduate Thesis / Μεταπτυχιακή Εργασία

αίσθημα ενοχής

guilt and volunteerism

ενοχή στη διαφήμιση

ενοχή και εθελοντισμός

guilt in ads

guilt emotion

Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης

Ιδρυματικό Καταθετήριο Επιστημονικών Εργασιών ΑΠΘ

Postgraduate Theses

Ελληνική γλώσσα

2016-05-10T07:40:09Z

2016

http://ikee.lib.auth.gr/record/282851

Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης, Διατμηματικό Πρόγραμμα Μεταπτυχιακών Σπουδών, Πληροφορική και Διοίκηση

http://creativecommons.org/licenses/by-sa/4.0 (for attached file), Aristotle University of Thessaloniki / Library and Information Centre

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info:eu-repo/semantics/openAccess